Smoking may have hooked people since 1965, with big tobacco sales rising steadily every year, but now ecigarettes seem to be putting a stop to big tobacco.
Between 2011 and 2014 ecigarette users have tripled to 2.1 million users just in the UK. In 2015 ecigarette sales have broke $6bn worldwide.
The HSE has refused to endorse electronic cigarettes as a method of quitting smoking recently, even though new evidence has been released showing the correlation between the decline of tobacco sales vs the increase of ecigarette sales, with the UK government even announcing the findings.
Now the margin between vapers and smokers is smaller than ever and this year we may see ecigarettes surpassing tobacco, especially with the likely introduction of prescribed ecigarettes on the NHS.