New TV adverts encouraging the use of E-cigarettes to quit smoking have now been launched by Public Health England. The new campaign is the first time that the organisation has thrown its weight behind vaping on national television.

At the 20 Second mark you will see a guy enjoying his ecigarette, which marks the first time ecigarettes have been used in a televised anti-smoking campaign, backed by our government.

Public Health England (PHE) has previously sparked controversy after declaring that e-cigarettes are 95 per cent less harmful than tobacco, and calling for them to be perscibed on the health service.

The PHE Stoptober campaign, which started on October 1, features e-cigarettes in a TV advertisement and will do more to encourage smokers who are keen to try e-cigarettes to help them stop smoking.

Professor John Newton, director of health improvement at PHE, said: “E-cigarettes are now the most popular way to quit in the country with half of all those taking part in Stoptober last year using an e-cigarette.

The above chart shows deaths caused by smoking in recent years. As this shows, when ecigarettes gain more and more popularity, the deaths caused by smoking decline at a greater rate than most heath experts predicted.

This isn’t the first time we have seen this kind of correlation. For instance a while ago we reported on the fall of cigarette sales being directly effected by the rise in ecigarette sales, showing that ecig devices do indeed help you quit.

Everyone who has smoked and quit with ecigs know there own health and know there own body. After starting ecigarettes and giving up smoking completely, we all notice breathing becomes easier, no longer do we wheeze in the mornings. Taste buds come back, smell comes back, and we can all feel the health and bank balance benefits of ditching those cigarettes for good.

For other countries around the world vaping is very regulated and people find it hard sometimes to even get hold of these devices that could save there life. We are thankful that the British government, the NHS, the royal college of physicians and the PHE are all backing ecigarettes and eliquids, and as long as this continues we may see more adverts and campaigns to help people finally give up smoking.